Article from the Huffington Post written by Toon Dreessen – Committed to cultivating a dialogue with the public about the value of architecture to society.

Smarter Buildings Can Help Canada Hit Its Climate Goals

Back before we talked about climate change and the damaging environmental impact of fossil fuels, Fram oil filters introduced an iconic marketing slogan in 1972: ” You can pay me now, or pay me later.” The auto mechanic’s sage advice 45 years ago pointed out that it’s cheaper to take proactive action now than pay more later.


Image credit: Mark Blinch/Reuters.